Liz Truss, Steve Bannon and Tucker Carlson? Inside the Ex- PM's Audition for Make America Great Again
Britain's shortest-serving prime minister, kicked off the inaugural episode of her online program with a vow to expose "malicious actors" striving to weaken the UK, United States and European nations. Truss elaborated she would lay bare how an "international network of leftists work to undermine popular rule and the public's choice."
"We will examine the political movement of Donald Trump and see how it can be replicated in Britain," she said. "We will interview the leading lights of the Make America Great Again campaign."
Prior to the series premiere, there was a notably ardent backer. "This represents the dawn of a sort of transformation," said John Solomon. The right-leaning media outlet Just the News will publish the former prime minister's new broadcasts.
Forging Alliances in the Maga Media Ecosystem
British fellow travellers, including a pro-Reform adviser, have also helped her set up the her new show. The setup is professional, if somewhat rudimentary. She has gathered a subscriber base of 10k in her first week and her first episode achieved 67,000 views during that week.
This marks a modest start, but in making common cause with Solomon, the former PM is being pushed into a well-developed political media sphere creating and spreading pro-Trump narratives. Key fixations involve claims of media suppression by the mainstream media and a goal to eradicate a so-called administrative state – a force that the ex-PM holds responsible for the abrupt termination of her calamitous premiership.
"Solomon's outlet is not well-known beyond the Maga-verse, but it does have gravitas there, primarily thanks to John Solomon, who gives commentary on Maga platforms like Bannon's 'War Room' podcast and has even interviewed Trump," said an anthropology expert, who has extensively researched the Trumpist political wave.
A Contentious Ally
The former PM's foray to import American conservative media to Britain has aligned her more closely to divisive personalities such as the journalist.
He founded Just the News after criticism when allegations surfaced of promoting false stories about Biden's anti-corruption work in the Ukraine, as well as contentious articles about the former US ambassador to that country.
Solomon's reporting were repeated across the pro-Trump outlets, with the journalist appearing as a regular guest on the prominent Fox News program. The former president personally endorsed Solomon's reporting.
Solomon made the Ukraine claims in a number of opinion pieces for the outlet the political newspaper, after having been re-labelled as a columnist after colleagues complained regarding his reporting. His narratives were central in Trump's demand for the Ukrainians to look into the Bidens in 2019. This pressure resulted in impeachment charges targeting Donald Trump. Senators later acquitted the then-president.
Shortly after he exited the Hill in October 2019, the news organization announced it was carrying out a examination of his columns concerning Ukraine. It determined Solomon had cited unreliable sources and stated he "failed to identify key facts about main Ukrainian informants, specifically the detail that they had been formally accused or were the subject of inquiries."
Becoming Part of the Sphere
The journalist's personal broadcast spots are a sign of the right-wing media network the former prime minister is entering. He discussed his endorsement of the program on a program he presents on the right-wing channel, a rightwing cable channel that is where you find the Maga influencer Steve Bannon and on which Tucker Carlson also is seen. Truss has already interviewed the political operative on a debut installment.
Through her association with this media figure, the former leader has become a niche participant in a broader ecosystem of pro-Trump platforms that often amplify each other's content.
His personal programs have repeatedly hosted figures such as commentator Mike Benz, a political voice whose disparagement of USAID was referenced by the tech billionaire as grounds for closing the international development organization.
A Cross-Border Foray
While Truss's stilted style and professional woes have been mocked at home, a number of stateside commentators are not discounting her attempts to rebrand as a local version of the pro-Trump media ecosystem.
"You have to take people like Truss with seriousness, although you may not want to accept their words at face value," commented a Democratic strategist, who worked in the Biden White House.
"Observers witnessed how in 2024 the former president used that ecosystem to get his message out. Certainly that network spreads and shapes conversation overseas. It seems fairly obvious to me that the conditions in the UK are akin to what allowed this alternative media ecosystem to thrive in the US."
a political theory expert, said the online conservative ecosystem was already having an impact in Britain.
"Online platforms knows no borders," he said. "There's a kind milieu within which stuff flows – on occasion appearing in harsh versions and other times more moderately – but which is interlinked."
The academic said the rise of the internet-based right wing in the UK lately meant the "chance to have a growing impact is considerable."
Cross-Atlantic Aspirations
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